Email marketing makes it easy to keep donors and loyal followers in the know about your nonprofit organization’s latest happenings. It’s also a great way to improve fundraising throughout the year.
The following infographic from salsa further shows why email marketing is a MUST for nonprofit fundraising success.
With timely and targeted campaigns, nonprofits can reach fundraising goals, expand their awareness, build relationships with donors, and more. Read 5 Newsletter Tips for Nonprofits to learn more about improving your email marketing strategy.
Track Your Email Fundraising with Raiser’s Edge
Blackbaud’s The Raiser’s Edge (RE) can help you increase supporters, boost retention and improve your fundraising efforts. RE also easily integrates with a variety of email marketing platforms, including Mailchimp and Constant Contact, making it even easier to track your fundraising progress. To learn how to make RE work for you, contact Andy Thorson by calling 919-821-1244, emailing athorson@capitalbusiness.net, or contact us online.