Nonprofit Accounting and Fundraising Software Blog

How to Write a Compelling Call to Action

Whether you’re writing content for your website, a blog post, an ad, or an email newsletter, having an effective call to action (CTA) is crucial. A call to action drives readers to do something: get more information, subscribe, donate, volunteer, or anything else you want or need them to do. Since the call to action […]

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Capital Business Solutions is assisting Community Action Organization of Western NY convert to Raiser’s Edge NXT

Capital Business Solutions is assisting Community Action Organization of Western NY convert to Raiser’s Edge NXT. Working with Tom Kane, Development Director at the organization, CBS is helping implement a Solutions Subscription and migration to Blackbaud’s Raiser’s Edge NXT including the Essentials Package with Events, Tribute, EFT, Payment Processing, and Search Online Express for Email […]

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how to build email list

10 Tips to Build Your Nonprofit’s Email List

While email marketing is a very powerful part of any digital marketing strategy, it’s especially important for nonprofits. It keeps people informed about the work your organization does, advertises events, and drives donations. In 2017, email drove nearly 1/3 of all online fundraising revenue. So whether you’re looking to increase engagement or drive donations, email […]

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Storytelling strategies for nonprofits

5 Tips to Create a Successful Storytelling Strategy for Your Nonprofit

As a nonprofit organization, you rely on donations and fundraising efforts to maintain your organization and fund your purpose. This means that marketing your nonprofit comes with unique challenges. Unlike traditional businesses that can market a product or service that is of interest to the consumer, where the consumer gets something in return for their […]

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donor acquisition strategy

Donor Acquisition Strategy: How To Turn Your Contacts Into Donors

Most nonprofits work on donor acquisition continuously. Can you imagine saying, “we have enough donors!” Probably not. If you’re struggling with donor acquisition, it might be time to reevaluate your strategy and focus on one specific group of people: those you already call contacts. This could mean people that subscribe to your email list, your […]

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Writing a Press Release

Writing a Press Release for Nonprofits: 6 Tips for Success

If your organization recently had an extremely successful fundraising event or service project, just welcomed a new director, or is making strides in your mission, a press release is the perfect way to announce it! What is a Press Release? A press release is a short, compelling story written by a PR professional and sent […]

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Email Marketing Best Practices for Nonprofit Organizations

Email Marketing Best Practices for Nonprofit Organizations

If your nonprofit’s email marketing isn’t getting the responses, conversions, or donations you’re looking for, you’re not alone. Email marketing for nonprofits isn’t as complicated as people think, but there are email marketing best practices that you should follow to maximize your conversions, increase responses, and secure more donations. Email Marketing Best Practices for Nonprofit […]

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church fundraising ideas

20 Fundraising Ideas for Churches and Youth Groups

Whether your church or religious organization needs a little boost in income or your congregation is trying to fund something specific, there are a lot of ways to raise the money you need. From general church fundraising ideas to fundraisers for youth groups, we’ve compiled a list of the best ways to reach your monetary […]

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How to Pitch Your Organization to the Media

How to Pitch Your Nonprofit to the Media

Whether you’re looking to promote a fundraising initiative, programming, or general news about your organization, having a good relationship with the media can be very beneficial. Getting your nonprofit organization picked up by a journalist isn’t as difficult as it seems, but it does take persistence and hard work. So, how do you go about […]

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