According to the 2015 Census, there were 83.1 million millennials in the United States, representing more than one quarter of the nation’s population. There were more millennials in the United States than there were baby boomers (75.4 million).
Why does this age group matter?
Because not only are they the largest group of people in the U.S., but as they continue to get older and grow into their professions, they’ll have more money to donate.
What Matters Most to Millennial Donors?
Millennials are unique individuals. They consume content differently, have distinct motivations, and like to be engaged certain ways. They require their own marketing and donor retention strategy.
Learn more about the Millennial donor with the infographic below:
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