What is Peer to Peer Fundraising?
Peer-to-peer fundraising is a fundraising method that encourages your supporters to raise money on your behalf. This is also known as social fundraising, team fundraising, or p2p fundraising.
How to Utilize Social Media for Peer to Peer Fundraising
Peer-to-peer fundraising has enabled nonprofit organizations to reach new donors and networks of people, raising more money and increasing mission awareness. A 2011 study found that nonprofits using peer-to-peer fundraising through social media saw a 40% increase in their results.
With over 1 billion Facebook users and almost 300 million Twitter users, it’s no wonder why organizations are using social media to fundraise.
Learn more about peer-to-peer fundraising through social media by watching the following video.
Track Peer-to-Peer Fundraising with Raiser’s Edge
Raiser’s Edge is the perfect software solution to help you track and analyze your fundraising efforts. Capital Business Solutions can help you install and customize your fundraising software to best suit your needs and goals. To learn more contact us by calling (843) 971-9061 or filling out the form below.