Peer-to-peer fundraising is a fundraising method that encourages your supporters to raise money on your behalf. This is also known as social fundraising, team fundraising or p2p fundraising.
Peer-to-peer fundraising has enabled nonprofit organization to reach new donors and networks of people, raising more money and increasing mission awareness. A 2011 study found that nonprofits using peer-to-peer fundraising through social media saw a 40% increase in their results.
With over 1 billion Facebook users and almost 300 million Twitter users, it’s no wonder why organizations are using social media to fundraise.
Learn more about peer-to-peer fundraising through social media by watching the following video.
Track Peer-to-Peer Fundraising with Raiser’s Edge
The Raiser’s Edge is the perfect software solution to help you track and analyze your fundraising efforts. Capital Business Solutions can help you install and customize your fundraising software to best suit your needs and goals. To learn more contact Andy Thorson by emailing firstname.lastname@example.org, 888.366.7527×26 . or filling out this form.