Social media is a great way to attract and engage prospective and current donors. However, if you aren’t careful, it’s also a great way to alienate your donors.

social media nonprofit

Below are five social media mistakes you definitely need to avoid.

5 Social Media Mistakes Nonprofits Should Avoid

Overposting

According to Sprout Social, 46% of people will unfollow a brand on social for posting too many promotional messages. You definitely don’t want this to happen to your nonprofit.

To avoid this, mix up the types of posts. Share behind-the-scenes photos, success stories from your mission, live video from your fundraising events, or articles that support your cause.

You can also include some posts about donating, but that shouldn’t be all you post about.

Not Tailoring Your Posts

Your social media followers are at various stages in the donor lifecycle. Some may be learning more about your organization, some may have donated one time, and others may be loyal donors. Each of these different segments require different types of posts to keep them engaged.

This means you should always have a goal and target audience for each post you share.

Not Using Images

As you’re scrolling through your News Feed or Twitter feed, what posts do you stop and look at more? The ones with images, right’?

Using images in your social media posts can really increase your engagement, clicks, and overall brand awareness. Take a look at these examples:

Red Cross - Social Media

Shark Week - Social media

American Cancer Society - Social Media posts

Ignoring Those Who Engage

Not engaging with your fans can actually do more harm than good. And today’s social media users don’t like being ignored.

Spend a few minutes everyday replying to comments on your posts, answering direct messages you receive, or giving shout outs to people who have liked certain posts or your page.

Incomplete Profiles

Your organization’s social media profiles are prime real estate to showcase your mission and cause – so leaving your profiles incomplete is definitely a missed opportunity.

Remember to fill out your full biography on Facebook, include hashtags in your profile description on Twitter, add links to your website and other social media accounts, and use profile photos and cover photos with the correct dimensions.

Examples of amazing social media profiles:

Feeding America profile - Social Media

GOOD - social media

Make a Wish Profile