Social media is a great way to attract and engage prospective and current donors to your nonprofit. However, if you aren’t careful, it’s also a great way to alienate your donors.
Social media training for nonprofits may be as simple as discussing how to share your mission with the team, or it can include a very intentional posting strategy and structure.
However social media is used by your organization, we share five social media mistakes you definitely need to avoid.
5 Social Media Mistakes Nonprofits Should Avoid
1. Overposting
According to Sprout Social, 46% of people will unfollow a brand on social media for posting too many promotional messages. You definitely don’t want this to happen to your nonprofit.
To avoid this, mix up the types of posts. Share behind-the-scenes photos, success stories from your mission, live videos from your fundraising events, or articles that support your cause.
You can also include some posts about donating, but that shouldn’t be all you post about.
2. Not Tailoring Your Posts
Your social media followers are at various stages in the donor lifecycle. Some may be learning more about your organization, some may have donated one time, and others may be loyal donors. Each of these different segments requires different types of posts to keep them engaged.
This means you should always have a goal and target audience for each post you share.
3. Not Using Images
As you’re scrolling through your Facebook News Feed or Twitter feed, what posts do you stop and look at more? The ones with images, right?
Using images in your social media posts can really increase your engagement, clicks, and overall brand awareness. Take a look at these examples:
4. Ignoring Those Who Engage
Not engaging with your fans can actually do more harm than good. And today’s social media users don’t like being ignored.
Spend a few minutes every day replying to comments on your posts, answering direct messages you receive or giving shout-outs to people who have liked certain posts or your page.
5. Incomplete Profiles
Your organization’s social media profiles are prime real estate to showcase your mission and cause – so leaving your profiles incomplete is definitely a missed opportunity.
Remember to fill out your full biography on Facebook, include hashtags in your profile description on Instagram, add links to your website and other social media accounts, and use profile photos and cover photos with the correct dimensions.
Here are some xamples of amazing and completed social media profiles:
Contact Capital Business Solutions for More Nonprofit Social Media Tips & Ideas
At Capital Business Solutions, we are dedicated to helping nonprofits succeed by helping them modernize operations, leverage software solutions, and clear obstacles. Learn how we can help you by giving us a call at (888) 249-6008 or filling out the form below to get started.
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