Content marketing is one of the hottest marketing strategies today. From blogging to videos to podcasts, the possibilities for creating engaging content are endless. And when you’re trying to educate and nurture prospective and current donors, a well-thought content marketing strategy can make all the difference.
What types of content resonate with nonprofit donors?
- 36% want real-world examples / case studies
- 48% want hands-on learning (tutorials, how-tos)
- 59% prefer an online course or seminar
See what other types of content donors want (including by generation) below with Abila’s infographic Content is Key to Continuing Education.