The donation form is one of the most important components to your online fundraising campaign. If implemented correctly, your donation form can delight donors, making their giving experience positive. But if it’s too complicated, donors will most likely stop in the middle, without completing the transaction.
As more people participate in online giving, nonprofit organizations should optimize their donation forms to make sure donors can easily and efficiently complete the giving process.
Fundraising Mistakes to Avoid
The following infographic from npENGAGE shows 7 fundraising mistakes most commonly made on donation forms. Review the list and then see how you can improve your donation forms.