The digital marketing industry constantly changes. It’s important for nonprofits to keep up with the latest tactics in order to be top of mind with donors.
Keep your nonprofit organization top of mind by trying a few of these digital marketing techniques this 2017.
Digital Marketing Tactics to Try in 2017
Focus on Mobile
With more than 50% of searches happening on a mobile device, it’s really important that you to optimize your mobile user experience. You can do this by:
- Making sure you have a responsively-designed website;
- Ensuring your mobile UX (user experience) is easy to navigate and has clear calls-to-action.
Take a few minutes to review your website on your tablet or smartphone, so you can see firsthand how your website performs on a mobile device. Ask coworkers, friends, or even your donors to give feedback on your site – giving you a better idea of how you can make your mobile experience more engaging and powerful.
Content Marketing Strategy
You’ve probably heard that ‘content is king’ however without a content marketing strategy to keep you publishing on a regular schedule, you’re not very likely to be successful.
Using a content marketing/editorial calendar, you can plan out your blog posts, social media posts, and any other content you want to publish. To find the posts to fill in your calendar, you’ll need to do some keyword research and keep up-to-date on the latest in your industry.
Use Live Video
Facebook Live, Instagram Stories, and Snapchat are the hottest social media trends. Incorporating these into your social and content marketing strategy can help you engage with your donors and supporters even more than traditional social tactics.
Personalize Your Emails
Email marketing is a great way to engage with your donors. But if you’re sending emails without personalizing them, you’re probably not engaging them very well.
Start your emails with “Hi [Insert Donor Name]” or add their name to the subject line. This adds a little extra touch and will make your subscribers feel more connected with your organization.
Social Media Advertising
Millions of people use social media to connect with friends and family, their favorite artists and actors, and their favorite brands. You can get in front of this huge audience with sponsoring posts and/or promoting tweets on either Facebook, Instagram, or Twitter.
Capital Business Solutions provides financial and fundraising software solutions to nonprofit organizations. To learn more, contact Bob Schilling by calling (888) 249-6008 ext.110, emailing bschilling@capitalbusiness.net, or filling out this form.