End-of-year fundraising is a busy time for nonprofit organizations. You’re running multiple campaigns, reaching out to donors, hosting events, and analyzing your data to make sure you’re on track to meet your goals.
These things all take time and effort, which is why you need to start planning now.
3 Reasons to Start Planning Your End-of-Year Fundraising NOW
1. It’s September!
Time flies! And when you’re planning a campaign, the days seems to go by even faster.
That’s why you need to start prepping your year-end fundraising campaigns now. Start pulling data and reports on last year’s campaigns, schedule and hold meetings to firm up your actual plans, and set goals for what you and your team would like to accomplish by the end of the year.
The more prep work you can do now will keep you organized and on track while your campaigns are running.
2. To Give Your Team (and Other Teams) Time to Prepare
Planning a year-end fundraising campaigns takes a lot of work – and the help of many people. You need marketing, accounting/finance, IT (if your website is managed there), and volunteers.
By planning early, you’re giving everyone the chance to prepare and come up with ideas on how to meet your year-end fundraising goals.
3. To Come Up with Creatives
If you’ve ever had to come up with campaign creatives, you know that this can be a lengthy process. There can be a lot of back and forth between marketing, designers, and management before ads, landing pages, copy, and emails can be finalized.
Starting the planning process early, allows these teams to come up with the theme, design, and necessary messaging.
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Don’t put off your year-end fundraising planning any longer. Get started now so you can meet and exceed your fundraising goals!