Instagram is one of the most popular social media platforms. With over 400 million daily users and 40 billion images/videos shared, your marketing and fundraising teams can absolutely take advantage of this active social network to grow your donor base and raise money.

Below we’ll explain how you can use Instagram to raise money for your nonprofit and share additional resources to get your org ready to start posting.

Raising Money Using Instagram

If you’ve used Instagram before, you know that the platform is based on sharing quality images with your followers and potential followers. By regularly posting photos and using relevant hashtags, you’ll be able to engage and attract donors to your brand and mission.

The following infographic from MobileCause has some great tips for when to post, what to post, the best ways to engage donors.

Is your nonprofit using Instagram to raise money? Tweet us your tips @CapitalBusiness!