With almost 81% of people in the United States having a social media profile, social media marketing for nonprofit organizations has become one of the biggest ways to raise money and awareness.
However, raising money on social media can be difficult when you don’t know who your audience is, have goals, or post on a regular basis.
Below are some tips to help you and your team raise money on social media.
Know Your Audience and Channel
Each social media channel is different, with it’s own audience and way of posting. It’s important that you know the ins and outs of the channels you’re using, matching the posts to the audience. Most social channels offer analytics and insights to give you more information about the people interacting with your page and posts.
For example, if you have a lot of millennials following you on Facebook, you should tailor your posts to target that audience. Use videos, images, and testimonials or quotes to resonate with that demographic.
Engaging with your followers – or anyone who sees your posts – should be fun and effortless. Avoid sounding corporate-y, and instead focus on letting your brand and voice shine through. People will be more likely to like, retweet, or comment on your posts if they can relate to what you’re sharing.
How much money are looking to raise with your social media campaigns? And is each channel the same? By setting goals, you’re able to strategize and think about the messaging and targeting per campaign. This will help you run better, results-driven campaigns versus throwing something together and hoping it works.
You can’t raise money on social media if you aren’t posting. The best way to ensure your channels are active is to create and adhere to a social media calendar.
You can also use scheduling tools like Hootsuite or Buffer to help you post in advance, allowing you to spend more time on other tasks instead of consistently monitoring the channels.
Capital Business Solutions is a fundraising and financial software solutions provider for nonprofit organizations. To learn more about their fund accounting software, training and services, or custom programming, call 919-821-1244 or fill out this form.