Text fundraising is a modern method for nonprofit organizations to collect donations. It’s convenient for donors, easy to understand (for both you and your donors), and a great way to make giving more accessible for everyone.
Below we’ll go over how text-to-give fundraising works, what platforms can be used, and why you might want to add it to your fundraising strategy.
What is Text Fundraising?
According to AvidXchange, text-to-give fundraising is “a type of mobile giving where a donor uses their phone’s texting app to submit donations to a nonprofit.”
Being able to connect with donors of all age through text messaging means donors can give to your organization whenever and wherever they are ready.
How Does Text Fundraising Work?
While there are a few different software options for text fundraising, they all work about the same. Be sure to do the research when choosing a text-to-give platform to make sure that it aligns with your organization’s mission and connects with your fund accounting software.
After you select your software and set everything up, you’ll be given a phone number that you can share with prospects and donors. When a donor is ready to give, they’ll simply text your phone number with their donation amount.
They’ll then receive a confirmation text, with a link to a pre-written email where they’ll just have to hit Send.
If they’ve never donated before, they’ll be asked to enter their payment information. Usually, payment information is saved for future use so they’ll only have to enter this once.
Should You Consider Adding to Your Fundraising Strategy
Text fundraising is a great way to drive donations to your organization from a wide variety of demographics. However, the effort (both setup and maintenance), along with price, integration with your fund accounting software, and team bandwidth should be considered before getting started.
The decision to add text fundraising can only be made by you. However, doing your research and understanding how everything works will give you more insight into whether it’s a good investment for your organization.
Contact Our Nonprofit Accounting Software Consulting Team
To help you maintain the funds you raise and have more control over your finances, you need robust accounting software that’s specifically geared toward nonprofit organizations. We can help you choose the right accounting software and train you and your team how to implement it effectively so you’re getting the most use from it. Speak with a consultant today at (888) 249-6008 or fill out the contact form below to learn more.
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