It’s almost the end of the year. And that means we’ll soon reflect on how the year went and what we think the future will hold.

Here’s what we think the future will hold for nonprofits in 2018.



The best stories are the ones that make you feel. They pull you in, make you want to know more, and get you to take action.

And we think the impact of storytelling will be much greater in the coming year.

Using a compelling story in your nonprofit’s marketing message, will create an experience that your prospective and current donors won’t be able to ignore. It will show them the problem/issue, how someone can help solve the problem/issue, and what the world looks like when the problem/issue is resolved.

You can learn more about storytelling here, here, and here.

Mobile Fundraising

Today, everyone is pretty much attached to their phone. We’re checking our email, scrolling through Facebook and Instagram feeds, and texting our friends and family.

So it shouldn’t be a surprise that mobile fundraising will continue to rise in 2018.

Ways to take advantage of mobile fundraising:

  • Use responsive email templates to make it easier for recipients to open, read, and take action while they’re on the go!
  • Take advantage of Facebook, Instagram, and other social media advertising. You can strategically target your personas, followers of your page, etc. to improve your nonprofit’s awareness and cause.
  • Consider text-to-give tactics.

Influencer Marketing

Trying to cut through all the digital noise can be a challenge. One way to get through is with influencer marketing.

By partnering with an influential person (a big-time donor, a volunteer who has a vast social network, a celebrity, etc.) in your niche, you can reach a whole new audience. And the cool thing is, it’s part advertising-part testimonial.

Here are some innovative examples of influencer marketing.

What other nonprofit trends do you think we should watch out for in 2018? Tweet at us (@CapitalBusiness) and tell us what you think!