Sage North America's Bridget Brandt Will Talk 'Donor Experience' at 6th Annual Bridge to Integrated Marketing & Fundraising Conference

Sage North America today announced that Bridget Brandt, director of marketing for the Nonprofit Solutions business unit, will present an education session on enriching the donor experience at the sixth annual Bridge to Integrated Marketing & Fundraising Conference (2011 Bridge Conference), being held through Friday at the Gaylord National Conference Center in National Harbor, Md.

Co-hosted by the Association of Fundraising Professionals, Washington DC Metro Area Chapter (AFP/DC) and the Direct Marketing Association of Washington (DMAW), the 2011 Bridge Conference features regionally, nationally and internationally renowned speakers, offering some of the finest cutting-edge educational programming available to fundraisers and direct marketers.

On Friday morning, Brandt will present "How to Enrich the Donor Experience." During the interactive session, attendees will hear how outstanding organizations are working to create a positive donor experience. They will leave equipped to inspire their donors to action, and have a true understanding of the vital role donor experience plays within their organizations.

"Research shows superior experiences ensure loyalty longer, faster, and better than any product or service," said Brandt. "When you develop donor relationships through great experiences with your organization, you turn them into your most loyal fans. The interaction between employees, volunteers, and donors, and marketing tactics, like social media, traditional direct mail, web strategies, and classic phone interaction - all make up the total donor experience."

Brandt has developed and promoted numerous award-winning "outside the box" educational and marketing programs, and is experienced in the production and management of mass media, direct mail, market research, target marketing, and surveying. She is currently the founder and president of Support Behind the Badge, and an active volunteer with Girl Scouts of Central Texas, the Christmas Bureau of Travis County (Texas), and the Dell Children's Hospital (Austin, Texas), as well as a member of the Austin Chapter of the American Marketing Association (AMA).

She most recently presented a session on the donor experience at the 2010 CharityChannel Summit in St. Pete Beach, Fla., and has previously presented at the Direct Marketing Association's (DMA) 2009 Nonprofit Day and the Association for Fundraising Professional's (AFP) 47th International Conference on Fundraising (2010).

The Bridge to Integrated Marketing and Fundraising Conference combines the resources of the two host organizations: the Association of Fundraising Professionals, Washington DC Metro Area Chapter (AFP/DC) and the Direct Marketing Association of Washington (DMAW), as well as those of the Educational Co-Hosts. The conference features regionally, nationally and internationally renowned speakers, offering some of the finest cutting-edge educational programming available to fundraisers and direct marketers. This year's event is expected to draw 1,400-1,700 people.