Sage Launches Philanthropy SaaS for Nonprofit Sites

Sage North America is now offering a Software-as-a-Service application to help nonprofit organizations use the Internet to increase giving, participation and overall support through online donations and registrations.

Known as Sage Fundraising Online, the application will allow nonprofits to create multiple giving forms with marketing messaging to better reach new and existing donors. Multiple giving forms can help organizations boost results for event-based fundraisers, rapid response campaigns, and annual appeals, according to Krista Endsley, Sage's senior vice president and general manager for nonprofit solutions.

"We're offering Sage Fundraising Online in a way that allows even smaller, more resource-strapped organizations to take advantage of the service, because we're keeping the cost to entry low with a 'pay as you go' model," she said. "Donors expect to be able to give to nonprofits online, but they also want to ...