Get the Word Out: Event Fundraising Using Social Networking
Fundraisers know the key to successful special events is good attendance. A well-attended event garners not only more revenue from registration fees or ticket sales, but also broader exposure for your cause to your community and its networks.
But, event fundraisers are on a hard deadline. Unlike an annual campaign or endowment drive — which can be ongoing throughout the year — in order for supporters to participate in your special event, they must be aware and take action before the big day.
How can you best spread awareness to as many potential supporters as possible when you have limited budget and resources? Leverage social media to get the word out quickly and efficiently throughout your nonprofit's network.
In "The Networked NonprofitOpens in a new window," authors Beth KanterOpens in a new window and Allison FineOpens in a new window write, "Networked Nonprofits work as social networks, not just in them." ...
But, event fundraisers are on a hard deadline. Unlike an annual campaign or endowment drive — which can be ongoing throughout the year — in order for supporters to participate in your special event, they must be aware and take action before the big day.
How can you best spread awareness to as many potential supporters as possible when you have limited budget and resources? Leverage social media to get the word out quickly and efficiently throughout your nonprofit's network.
In "The Networked NonprofitOpens in a new window," authors Beth KanterOpens in a new window and Allison FineOpens in a new window write, "Networked Nonprofits work as social networks, not just in them." ...
