Donor Relations: Understanding the Donor Experience

(Feb. 23, 2010) Do you know what it's like to be a donor to your organization? Bridget Brandt, senior marketing manager at Sage Nonprofit Solutions, offers tips on evaluating your organization's "customer experience" and enhancing your relationship with donors to foster long-term support.

Brandt is also presenting an interactive session on this topic at AFP's International Conference on Fundraising in Baltimore, April 11-14, 2010.

"Whether it is a for-profit or a nonprofit, people who support a cause or buy a product or service are looking to have a positive experience," says Brandt. "If they do, they come back. It's that simple." But assuring positive customer or donor experiences means knowing what it's like to walk in your front door and talk to the receptionist, or call organization staff, or visit your website. "So often executives and ...